Recently, it seems that many people are up in arms over some things The Easier Softer Way is doing, specifically that we charge money for our daily email lists. In order to help you understand why this is, we would like to give a little background on us here, and hope it gives you some insight.
In early 2011, I was an aspiring web designer and SEO specialist who needed a site to test my skills on. I started The Easier Softer Way as theeasiersofterway.wordpress.com, on the free web host WordPress with limited capabilities. As the site grew, we moved over here to www.theeasiersofterway.com and began to change the site. It was just a simple one-page blog with my musings, experience, etc. The site gained a little traffic and footing, and we decided to take this a little more seriously! My SEO and web design company was doing well, but I was working for some questionable clients, and felt my skills could be better utilized.
The Easier Softer Way Now
The Easier Softer Way now receives thousands of visitors every month. We have three daily emails we send out, are posting constantly on our social media pages, have new posts on our website weekly, and run our shop. The Easier Softer Way takes about 10-12 hours a day to keep running. We receive hundreds of emails asking for information, help, and opinions every week. We like to think that each minute we spend with the site helps us reach somebody else who would like to grow.
I personally write every single daily email (Daily Minfulness, Daily Meditation, and Big Book & Twelve N’ Twelve Quotes). It is not some big automated process. Every day, I spend at least an hour compiling the quotes and thoughts, sending them out in emails, and posting them on our social medias. I work from about 9am to 7 or 8pm every day on The Easier Softer Way.
I have no day job, and work with The Easier Softer Way full time. For those that are unaware, I am still on parole and have a criminal record showing Armed Robbery, Kidnapping, and Unlawful Use of a Weapon. It is very difficult for me to find a job, although I have been sober and with a clean record for years. I really find that my work with The Easier Softer Way is the most fulfilling work I have done in my life. I love reaching new people, learning from followers, and hearing other opinions.
The Easier Softer Way has many expenses that people may not be aware of. We have web hosting and expensive email hosting (as we have large email lists and newsletters and send thousands of emails a day), down payments on renting space and artists for our charity events, and paying people to keep it going when I am on my frequent retreats. On top of all these expenses, THIS IS MY ONLY JOB!
The Easier Softer Way would not be what it is if I did not spend my time here, and I wouldn’t have it any other way. I truly have a deep love and respect for this work. However, any time I mention that we charge for our daily emails, people post mean comments across all of our social medias, unfollow us, and bash us on their own pages. I understand that there are many people out there making a lot of money in this field. However, I promise you we are not. After our expenses and rent, I barely squeeze by. Furthermore, we have many volunteers who help keep stuff running by donating a few hours a week to making things happen.
I am in no way asking for your sympathy or pity. I simply want people to understand the truth behind The Easier Softer Way. We are not a huge company getting rich. I am a young man using my web design and SEO skills for good. The $1/month contribution is not very large, but it makes a huge difference to us! If you are offended by us asking for just $1/month (as many people have said they are), we truly apologize and do not mean to cause any harm.
I truly hope that you understand The Easier Softer Way a little better. I am extremely proud that we offer as much inspiration and help as we do for free, and have reached as many as we have. As just one person running this without any money at all, I am excited that we have reached the thousands of fans on our social medias, thousands of visitors every month, and hundreds of emails we answer helping others. You may take a moment to notice that we have done this all in an AD FREE environment!!! If you have any questions at all, you can email me on my personal email at Matthew (at) TheEasierSofterWay (dot) com.
Owner, The Easier Softer Way